Pattern and Branding for House of Lemon

A boutique agency specialising in live music and bespoke events. Their company ethos: We believe life should be filled with exceptional memories, born from extraordinary events, and shared with remarkable people. I've worked for owner Lucy since 2018. Originally a banner illustration project which then developed into website, illustrations, client sub brands, lanyards and merchandise. Now a refreshed personalised pattern that celebrates everything brilliant about House of Lemon.

Updated brand pattern for 2025

After taking a full brief that looks at brand story, feel and competitors I then work on mood boards that show concepts and style ideas. The next step is to work on sketches.

Here's the finished design. Included ideas are: the owner of House of Lemon (Lucy) hands - creating the magic. We have night and day, dancing, eyes - to show enlightenment and awareness, leopards and an eagle for wild party, a pineapple to show old school finery, palm trees for the exotic, feathers for creativity and Lucy has a tattoo - as do I! Leaves for nature, guitar for music, peacock for a bit of show, butterfly for transformation, thunderbolt for surprise and finally a few lemons for House of Lemon. You can't get more bespoke than that.

We have two colour ways - night and day.

Original Illustration for House of Lemon back in 2018

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